British Esports Association

About the British Esports Association

The British Esports Association is a not-for-profit organisation designed to support and promote esports in Britain, with a focus on the grassroots level.

The aim is not to push esports as a sport, or as a rival to traditional sport, but as a credible activity in its own right which can have positive cognitive and other benefits when done in moderation. Esports also promotes teamwork and communication, develops communities and provides jobs. See our careers advice section here.


Our three aims are to: 

  1. Promote
  2. Improve
  3. Inspire


While the three points indicated above are its core areas of focus, the association acknowledges there are other topics which need to be addressed. For example, these include visas for pro gamers, contract parity for pros, and tackling online harassment.

As the British Esports Association is a not-for-profit organisation, all revenues generated will go back into the running of the organisation, and into funding grassroots esports, including supporting the setting up of clubs, creating an infrastructure, supporting UK players, organisations and more.

The association works with the media, produces its own content and is establishing links with schools and academics to help put esports on the map in the UK and reinforce the positive aspects of competitive gaming.

The association has a  British Esports advisory board, with each board member having a sub-group. The advisory board will rotate, with each member sitting on the board for a minimum of 12 months.

We also have a series of British Esports games advisers, who provide input and expertise to make sure we can support and understand each community effectively, and to keep us abreast of changes in the grassroots/wider scene across multiple games. This will help us with our future initiatives and ensure we’re considering the needs of the community.

The British Esports Association was set up in the summer 2016 by Chester King of the International Group.

Chester has a 23-year background in traditional sports, with Stoke Park (owned by International Group) running the pre-Wimbledon tennis event The Boodles, as well as working for the Football Association, Lord’s and the Rugby Football Union.

Meetings have taken place between the British Esports Association and many different parties within the games and esports industries, including the likes of Activision, Blizzard, Microsoft and with the UK Government's Department of Culture, Media and Sport.

If you would like to  contact us, please get in touch with us.


To meet the British Esports team, click here.


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