British Esports Association

Meet the team


Who is behind the British Esports Association?


Andy Payne, OBE, Chairman

Andy is an experienced video games entrepreneur of 32 years, having run Mastertronic from 1988 to 2015.

He chaired games industry trade body Ukie from 2005 to 2015 and is still a board member. He is a board advisor at games developer Bossa Studios and a founder of games industry charity GamesAid.

Andy was a founder of mobile and tablet specialist AppyNation and Gambitious, a crowdfunding platform for games and movies. He is also chair of Esports specialist EGL, founder of simulation specialists Just Flight and a VP of games charity Special Effect.


Chester King, Founder and Acting CEO

British Esports was founded by Chester King of the International Group. Chester received authority from the UK Government to establish the association in January 2016.

Chester has a 23-year background in traditional sports, with Stoke Park (owned by International Group) running the pre-wimbledon tennis event The Boodles, as well as working for the Football Association, Lord’s and the Rugby Football Union.

Chester also founded The eGames initiative, a separate international medal-based esports tournament which ran its showcase in British House alongside the Rio Olympics.

Chester will step down in 2017 as the Acting CEO and become a trustee for the British Esports Association charity when it is set up.


Adam Leadercramer, Director and Company Secretary

Adam is a Partner and the Head of Digital Media/Technology at Onside Law, a boutique law firm based in London and specialising in the sports, esports and media sectors.

He acts for a broad range of clients within these sectors including governing bodies, teams, individuals, established brands and start-up/growth businesses.

 Adam holds a Master’s degree in Sports Law and Practice, and is recommended as a leading sports and media law practitioner, with a particular expertise in digital media work in the Legal 500 and the Chambers legal directories.


Dominic Sacco, Content Director

Dominic an extensive background in video games trade journalism, having worked at NewBay Media on games industry publication MCV and as editor of tech trade title PCR.

He founded his own publication Esports News UK in 2015 to cover the UK League of Legends scene and other Esports games in the UK, conducting player interviews, match reports and covering news.

Dominic is responsible for content on the British Esports Association website, and works with marketing and PR on the association's messaging.

Email Dom



Ryan McVean, Content and Marketing Executive

Ryan has been attending events around the UK for more than 10 years as a player, a referee and a judge. 

With experience in video editing, Ryan helps produce content for the British Esports Association and helps out with the daily running of the organisation.

He's based in Scotland and has been engaging with schools and other esports events in the region.

Email Ryan


Advisory Board

The British Esports Association (British Esports) - the UK's esports national body - established to support, promote and instil good governance for amateur esports players and teams– confirms its Advisory Board and launches its full website.

Led by British Esports Chair, Andy Payne OBE, the board for 2017 includes:

  • Paul "ReDeYe" Chaloner, Veteran Esports Host, Caster and Presenter
  • Michael "ODEE" O'Dell, President Team Dignitas
  • Craig "Wizzo" Fletcher, Founder Multiplay
  • Chris Mead, Twitch's UK Director of Partnerships
  • Ryan Hart, World Champion Esports Player
  • Ceirnan " Excoundrel " Lowe, Colour Caster
  • Sophie Goldschmidt, Chime CCO
  • Josh Williams, Founder, National University Esports League
  • Carleigh Morgan, Academic
  • Andrew Nixon, Partner at Sheridans

View Advisory Board