Sophie Goldschmidt, a seasoned sports executive who has worked for the likes of Adidas, NBA and the Rugby Football Union, has joined the British Esports Association’s Advisory Board.

Sophie is currently Chief Commercial Officer at Chime, the parent company of sport, entertainment and communication group CSM.

She previously worked for five years as Chief Commercial & Marketing Officer at the Rugby Football Union, where she was also a member of the RFU Board.

Prior to this, Sophie worked at the National Basketball Association (NBA) as Managing Director and Senior Vice President for Europe, Middle East and Africa. She spearheaded impressive growth across media distribution, sponsorship, licensing and events in addition to overseeing various regional offices.

Sophie was also at the Women’s Professional Tennis Association (WTA) as Vice President of Marketing and Sponsorship, she began her career at Adidas where she was the Tennis and Women’s Soccer Sports Marketing Manager in the US.

Sophie is also currently a Non-Executive Board Member of the PGA European Tour and the Youth Sports Trust, and has experience in esports.

She will add another perspective to the Advisory Board, and help bring in non-endemic sponsors into British Esports.

She joins other British Esports Advisory Board members Paul Chaloner, Michael O’Dell, Craig Fletcher, Chris Mead, Ryan Hart, Ceirnan Lowe, Josh Williams, Carleigh Morgan and Andrew Nixon. An observer from the Department of Culture, Media and Sport will also be present at meetings.

Sophie said:

“I am delighted to be joining the British Esports Advisory Board. The fast growth and excitement in the sector has garnered much positive attention.

When you look at the staggering numbers engaging in esports at various levels the potential impact globally can be very significant. I look forward to working with the Board to help shape the best path forward.”