Brand Licensing Europe 2019
October 1 - October 3
Brand Licensing Europe (BLE) 2019 will feature a gaming and esports activation for the first time in the event’s history.
BLE is an annual event for licensors (brand/license owners or granters) and licensees (companies that gain the rights to create and sell products using that brand). For example, the Overwatch LEGO products are a result of a deal between Blizzard (brand owner) and LEGO (licensee).
Located in the Brands & Lifestyle Zone at BLE 2019, the gaming and esports activation will offer an ‘interactive gaming experience’ for visitors, including an AR-powered character mural and gaming timeline, ‘bringing to life beloved gaming brands and icons from the last 40 years’.