Chester King, British Esports Association founder and CEO, has been appointed a member of a new creative industries group.

International Trade Secretary Liz Truss has launched 11 new trade advisory groups (TAGs) as part of a major new business engagement drive by the Department for International Trade (DIT).

Chester will join the creative industries group, sitting alongside the likes of BBC head of international policy Helen Keefe, Premier League director of UK and international public affairs Tim Vine, Pearson president Rod Bristow and more.

As trade talks with Japan, the US, Australia and New Zealand intensify, the Trade Secretary is stepping up engagement with key industries across Britain, including farming, manufacturing and automotive.

The trade advisory groups’ advice will be used to help inform the government’s negotiating position and deliver key industry asks, including securing new market access on products like ceramics, cars, steel and beef, and agreeing digital trade rules.

Secretary of State for International Trade, Liz Truss, said: “This is about bringing business closer to the negotiating table and using their expertise to help secure the best possible deals that deliver jobs and growth across Britain.

“Talks with Japan, the US, Australia and New Zealand are entering their crucial latter stages, so it is only right that we step up engagement with vital industries to utilise their technical and strategic expertise.

“I want business in Britain to feel engaged and informed about the work we’re doing to build an independent trade policy and how it impacts them. As we recover from Coronavirus we want to strike deals that benefit every part of the country so we can build back better and deliver a fairer country for all.”

You can read the full announcement and see the trade advisory group members here.