The British Esports Association, the national body set up to promote grassroots esports in Britain, has hired a new Content Director.

Dominic Sacco joins the organisation as of today to look after its content strategy going forwards.

Dominic has an extensive background in video games trade journalism, having worked at NewBay Media on games industry publication MCV and more recently as editor of tech trade title PCR. He also founded his own publication last year – Esports News UK – which predominantly covers the UK League of Legends scene and will continue to do this.

Dominic will be producing news and content for members on www.britishesports.org, liaising with players, teams, and journalists and all those involved in the esports industry.

He will help to grow the recognition of esports in Britain, assist in grassroots development and help to raise the profile of the association. br> Dominic said:

“I’m delighted to be joining the British Esports Association. I can’t wait to be a part of something special and help to grow competitive video gaming in Britain.”

Andy Payne, Chair of British Esports, added:

“Dominic was the obvious choice to come on board in this hugely important role and we are delighted that he is part of our growing team. The next 12 months for esports in the UK will be incredibly important. We want to help develop British talent and build awareness around the real opportunities that esports offer. 

 For press enquiries or for more information please contact British Esports at info@britishesports.org

Additional Information about British Esports:
Launched on June 30th, the British Esports Association is currently in start-up mode and is in consultation with the esports and wider video game industry. Please email info@britishesports.org with your thoughts or complete our online survey with ideas on what you’d like us to do by September 30th.