The British Esports Association, the not-for-profit organisation set up to promote and support grassroots esports, has announced its brand new lifestyle merchandise.
The new collection has been made in collaboration with esports apparel and design manufacturing company Raven.
The lifestyle collection initially consists of 8 items:
- Block T-Shirt
- British Esports Association T-Shirt Blue
- British Esports Association T-Shirt Black
- British Esports Association T-Shirt White
- British Esports Association T-Shirt Red
- British Esports Association Cap
- British Esports Association White Hoodie
- British Esports Association Navy Hoodie
In celebration of the new merch, any purchases made within the first 48 hours of launch will be entered into a random prize draw for the chance to have their order refunded. Up to £150 of purchases will be refunded. Read the full terms and conditions here.
The British Esports Championships for schools and colleges has been running in the UK for several years now, with limited edition jerseys awarded to winning teams. However, merchandise has not been available for students, followers of the association or esports fans – until now.
British Esports CEO and founder, Chester King, commented: “We’re delighted to partner with Raven to offer a new range of merchandise. We’ve been working on this for some time and have put a lot of effort into the designs, with plenty more to come in the future. As a not-for-profit, any proceeds made from the collection will help fund our operations including our Championships for schools and colleges.”
Raven MD Sam Wells added: “Having worked with the British Esports Association for some time, it is fantastic to have been able to collaborate on this collection. The designs are heavily inspired by the colour palette of the Union Jack whilst staying true to the British Esports Association branding. The work British Esports Association is doing for grassroots esports in the UK is brilliant and it’s a privilege for us to be a part of their first merchandise release.”
Raven has previously collaborated with British Esports by offering a discount on custom jerseys to any schools and colleges competing in the British Esports Championships.
As British Esports is a not-for-profit organisation, all revenues made through the new lifestyle collection will be put back into the running of British Esports, including to help fund its student Championships and other future projects. Find out more about the different projects British Esports works on, check out the British Esports timeline.
The lifestyle collection is not a limited-edition range and will be available continuously throughout the year.
About the British Esports Association
The British Esports Association is a not-for-profit organisation established in 2016 to support and promote esports in the UK.
As a national body, its aims are to foster future British talent, increase the awareness of esports and provide expertise and advice. It’s focused on the grassroots level of esports and is not a governing body.
The Association helps educate the masses – including parents, teachers, media and government – around what esports is and what its benefits are. Its three goals are to Promote, Improve and Inspire.
Raven is an esports performance brand, creating innovative apparel designed and tailored towards competitive gamers. Endemic to the world of esports, it works with individuals, teams and global companies providing expertise on the design, manufacturing and marketing of premium quality esports clothing and merchandise.