Expertise & Background: Bridging business and creativity Mimi has a background in Sales and Marketing, as well as a Masters in Creative and Professional Practice.

Current Role & Contributions: Mimi is the Marketing Manager at British Esports, contributing to brand visibility, fuelling brand growth and increasing business opportunities.

Focus Areas: Her focus areas include crafting effective marketing strategies, leading cross-functional teams and evaluating campaign and strategy performance.

Goal: She aims to elevate British Esports’ presence to new heights, both in and outside of the UK.

If Their Life Was a Movie Title: The Mimi Effect: Memes, Marketing and Mayhem.

“Working at British Esports has been an incredible journey with an amazing team. That, and it’s pretty nice being surrounded by people who geek out on the same things as you!”