The primary mission of The Department for Culture, Media and Sport is to promote and support the growth of digital, cultural, media, and sports industries throughout the UK.

British Esports actively champions the recognition of esports as a legitimate sport on both a national and global scale, emphasising the competitive and athletic nature of esports, akin to traditional sports, fostering an understanding that extends beyond entertainment to acknowledge the dedication, skill and sportsmanship inherent in competitive gaming.