Ashley Appleby is a Brand and Client Liaison at SimStaff, working across esports and motorsport events.

She collaborates with global brands to deliver engaging simulator activations and experiences. With a background in competitive Overwatch and Call of Duty, Ashley brings first-hand insight into gaming communities, alongside a passion for people, creativity, and collaboration.

“I’m incredibly proud to be joining the Women in Esports Committee – it’s something that genuinely means a lot to me. From competing in games like Overwatch and Call of Duty to now working within the industry, I’ve seen both the challenges and opportunities, and I’m passionate about helping create more inclusive spaces where women can thrive, grow, and be recognised.”