Expertise & Background: Bridging business and creativity Mimi has a background in Sales and Marketing, as well as a Masters in Creative and Professional Practice.

Current Role & Contributions: Mimi is the Marketing Manager at British Esports, contributing to brand visibility, fuelling brand growth and increasing business opportunities.

Focus Areas: Her focus areas include crafting effective marketing strategies, leading cross-functional teams and evaluating campaign and strategy performance.

Goal: She aims to elevate British Esports’ presence to new heights, both in and outside of the UK.

If Their Life Was a Movie Title: The Fast and the Mimi-ous.

“Working at British Esports has been an incredible journey with an amazing team. That, and let’s face it, nothing beats a work environment where “serious discussions” involve debating what game we can all agree on playing at lunch.”