Expertise & Background: Zuhrah is a people and culture specialist with a strategic approach to organisational growth and transformation. She is passionate about creating inclusive cultures, developing leadership capability and designing people strategies that enable both individuals and organisations to thrive.

Current Role & Contributions: As Vice President of Human Resources, Zuhrah leads the people and culture agenda for British Esports, partnering with leaders to strengthen culture, enhance employee experience and support the organisation’s continued growth and success.

Focus Areas: People Strategy | Culture & Engagement | Organisational Development | Leadership Development | Employee Experience

Goal: To create an environment where people feel empowered to grow, succeed and make a meaningful impact.

If Their Life Was a Movie Title: Hidden Figures – powerful given the themes of talent, opportunity and breaking through barriers.

“Having been part of the British Esports journey during a period of significant growth, I am excited to take on the role of VP HR. With the opening of the British Arena and ambitious plans for the future, I look forward to supporting our people, strengthening our culture and helping shape the next chapter of the organisation’s success. This promotion is a reminder that, with the right opportunities and support, there is no limit to what can be achieved.”