British Esports Announces Appointment of Alex Davies, Performance Advisor

Alex Davies, Performance Advisor at British Esports

British Esports Announces Appointment of Alex Davies, Performance Advisor

Adam McGowan
4 min read | 28 Jun 2022

Sunderland, UK, Tuesday 28th June, 2022 – British Esports, the not-for-profit organisation and national body set up to support grassroots esports in the UK, is excited to announce the appointment of Alex Davies, in the newly created role of Performance Advisor.

Alex’s role at British Esports will be to focus on delivering the best performance advice possible across a broad range of topics, from supporting the Home Nations competing in this year’s Commonwealth Esports Championships, to delivering performance training at the brand new National Esports Performance Campus in Sunderland.

Check out Alex’s introduction video here.

Recognised for his work in sports performance and coaching, Alex has worked at the elite level of esport for the previous 3 years, with a background in traditional sports coaching, exercise, nutrition, sports management, cognitive function, well-being, and emotional regulation.

“I’m really pleased to be joining British Esports at this time, with so many great initiatives underway.” said Alex Davies, Performance Advisor, British Esports.  “The launch of the National Esports Performance Campus in Sunderland, and the Commonwealth Esports Championships are some of the biggest events in the UK this year and I’m really looking to make an impact.”

“We’re delighted to bring someone of Alex’s calibre onto the team at British Esports,” said Chester King, CEO, British Esports. “Alex’s history and experience of working in high performance scenarios with elite esports teams will allow British Esports to further its goals of ensuring health and well-being are at the forefront of the discussion in Esports.”

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Adam McGowan | Marketing Director | British Esports | Email:  

About British Esports 

British Esports is a not-for-profit organisation established in 2016 to support and promote esports in the UK. As a national body, its aims are to foster future British talent, increase the awareness of esports and provide expertise and advice. It’s focused on the grassroots level of esports and is not a governing body. The Federation helps educate the masses – including parents, teachers, media and government – around what esports is and what its benefits are. Its three goals are to promote, improve and inspire. For more information and all the latest news, visit or follow British Esports on Facebook, Twitter, Instagram, LinkedIn, Twitch, YouTube, TikTok.

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