British Esports Association joins UK games industry trade body Ukie

British Esports Association joins UK games industry trade body Ukie

Dominic Sacco
4 min read | 20 Sep 2018

The British Esports Association, the not-for-profit national body set up to support grassroots competitive gaming, has joined UK Interactive Entertainment (Ukie) as a member.

Ukie is the trade body for the UK games industry; its members include publishers, developers and esports companies.

British Esports has been working with Ukie throughout this year and looking at ways in which the two organisations can collaborate.

The pair have been working with educational establishments to help them understand the esports ecosystem and career paths, and also educating the media around what esports is and how it works.

Andy Payne, Chair of British Esports, commented: “I am really glad that we have joined Ukie. At British Esports we are focused on supporting and promoting the grassroots esports scene, working with players and fans.

“Our projects around schools and libraries will support those communities by promoting teamwork, building confidence and inspiring the digital workforce of the future. Our aim is to help to make the UK a winning environment for the esports industry.”

Ukie said in a statement: “Ukie is delighted to welcome the British esports Association as our latest member, joining other major stakeholders active in esports in the UK today including: esports event organisers ESL, FaceIt, Multiplay and Gfinity; developers and publishers such as Riot Games, Hi Rez, Activision Blizzard and EA; and teams and university leagues, Team Dignitas and the National University Esports League.

“Ukie looks forward to working closely with the British Esports Association to grow the sector from the grassroots, collaborating on building the profile of the sector in the UK and inspiring the next generation into esports.

“Ukie’s current esports initiatives include developing new esports qualifications and expanding our Digital Schoolhouse esports competition to give over 1,000 children from schools all over the country to compete against each other and get a taste of the wide range of roles that make up esports. And as the main point of contact for government policy and regulation relating to esports in the UK, we will be calling for more support from government for esports in this country.”


About the British Esports Association

The British Esports Association is a not-for-profit organisation established in 2016 to support and promote esports in the UK.

As a national body, its aims are to foster future British talent, increase the awareness of esports and provide expertise and advice. It’s focused on the grassroots level of esports.

The Association hopes to help educate the masses – including parents, teachers, media and government – around what esports is and its benefits.

Its three goals are to Promote, Improve and Inspire.

About Ukie

Ukie (UK Interactive Entertainment) is the only trade body for the UK’s games and interactive entertainment industry. A not-for-profit, it represents businesses of all sizes from small start-ups to large multinational developers, publishers and service companies, working across online, mobile apps, consoles, PC, esports, VR and AR.

Ukie aims to support, grow and promote member businesses and the wider UK games and interactive entertainment industry by optimising the economic, cultural, political and social environment needed for businesses to thrive. Ukie also works closely with the sector to influence government and decision makers.


For press enquiries or for more information please contact British Esports Association at

Dominic Sacco, content director 07834 793627

Keep up to date with British Esports

Why wait? Get the latest resources, articles and opinions direct to your inbox.
So you can say you heard it before your friends.