Esports and Creative Hub to Accompany Brand New Destination for Esports Teams in Multi-Million-Pound Investment

National Esports Federation to open a multi-site venue in Sunderland later this year to help accelerate the growth of the UK esports ecosystem.

Sunderland, UK, Thursday 9th March, 2022 – British Esports, established in 2016 as the UK’s national esports federation, is thrilled to announce its plans for increased investment in the state-of-the-art National Esports Performance Campus (NEPC), the UK’s most advanced esports and education performance and training centre.

To complement the globally-recognised esports facilities, capable of attracting and developing the UK’s very best esports and creative talent, British Esports has announced it’s now acquired a multi-purpose entertainment venue, as well as brand new esports and gaming accommodation. 

Combined with the multi-functional sporting, creative and educational facility, the National Esports Performance Campus, now a multi-site venue, represents a multi million-pound investment in the city of Sunderland and takes the total footprint to over 30,000 sq.ft.

Located within easy reach of the NEPC, the hub and the Grade II listed townhouses are situated in a conservation area, first established in the 17th century. Split over four floors and currently undergoing extensive renovation and internal refurbishment to restore them to separate residential dwellings, the esports and gaming houses are scheduled to open in late Spring 2023.

Providing accommodation for up to 25 people, the fully self-contained properties will feature separate living and leisure areas, plus a cutting edge digital performance and gaming room, kitted out with the very latest in gaming and creative technology. 

Designed to stimulate team and player performance as well as a healthy, balanced lifestyle, the fully managed accommodation alongside the National Esports Performance Campus will seek to deliver greater success on the international esports stage.

The National Esports Performance Campus, scheduled to open in late 2023, is an 11,000 sq.ft, 1:1 acre esports training and educational complex, split across two floors, featuring state-of-the art creative, educational, coaching and training facilities, with provision for over 150 students.

The venue will feature the very latest in digital and computing technology, a 100 seater esports arena, dedicated esports stage, classrooms, performance and training rooms, broadcast and content production facilities, sim racing and much more.

As a founding member of the Global Esports Federation, British Esports will be the first amongst its 120 members to have its own dedicated esports campus, ensuring that the UK is continuing to lead the development of esports education, infrastructure, and opportunity.

“We are proud to be making a significant investment in Sunderland and the North East with a new multi-site venue capable of attracting and developing the digital forward society of tomorrow,” said Andy Payne OBE, Chair, British Esports. “We are excited to be developing infrastructure for the UK esports ecosystem, but, as part of the UK’s national levelling up campaign, we are equally thrilled that the people of the North East will have an incredible facility on their doorstep.”

“Sunderland is a hugely ambitious city, and one that fully embraces the transformative power of digital to bring communities together, so it is fitting that a sport that is built on digital and technology is investing so significantly here,” said Councillor Graeme Miller, leader of Sunderland City Council. “British Esports’ investment in Riverside Sunderland with its Performance Campus and in Sunniside with the gaming accommodation, fits perfectly with our regeneration programme, which is transforming both of these parts of the city centre, and we’re delighted to be working closely with them to support them with their plans.” 

British Esports is committed to delivering on its vision of establishing Great Britain as one of the leading esports nations globally, within the next 10 years. We are focused on promoting esports throughout the UK by increasing the levels of awareness, diversity, engagement and involvement, improving esports standards, by driving investment in education, business innovation, accessibility and infrastructure as well as inspiring its communities and showcasing British esports talent by providing clear career pathways, opportunities, specialist training, world-class education, coaching and support.

To help realise its long-term vision, British Esports will continue to collaborate with partners, sponsors and brands across education, esports, technology, sports, and safeguarding in pursuit of its goals.

For more information on the National Esports Performance Campus (NEPC), the Esports and Gaming accommodation, or British Esports, please contact press@britishesports.org or visit www.britishesports.org. 

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Contact

Adam McGowan | Marketing Director | British Esports | Email: press@britishesports.org  

Kalam Neale | Head of Education | British Esports | Email: kn@britishesports.org

About British Esports 

British Esports is a not-for-profit organisation established in 2016 to support and promote esports in the UK. As a national body, its aims are to foster future British talent, increase the awareness of esports and provide expertise and advice. It’s focused on the grassroots level of esports and is not a governing body. The Federation helps educate the masses – including parents, teachers, media and government – around what esports is and what its benefits are. Its three goals are to promote, improve and inspire. For more information and all the latest news, visit www.britishesports.org or follow British Esports on Facebook, Twitter, Instagram, LinkedIn, Twitch, YouTube, TikTok.

About Confetti Institute of Technologies

Confetti Institute of Creative Technologies is a dynamic and progressive learning institute offering specialist vocational education and training – from college-level courses through to postgraduate degrees. Subject areas include music performance, production, business, esports production, games design and production, film and television, animation, graphic design and VFX, live events production, and event management. Home to more than 2,000 students, ambitious growth plans have been supported with investment from parent company Nottingham Trent University. Opening in September 2023, Confetti and NTU will deliver pioneering creative education aligned to the entertainment industries at a new purpose-designed industry centre in Whitechapel, East London.