Social Media Manager

Location: Onsite Sunderland

Hours of Work: 40 hours per week (includes weekends and bank holidays as required).

Reports to: Senior Vice President.

Salary: £28,000 – £30,000 per annum

Purpose of the role:

Responsible for overseeing engagement, delivering strategy and British Esports activities on social media, through implementing content strategies (as defined by British Esports objectives).

Specific duties: 

• Responsible for overseeing British Esports engagement on social media channels (including, but not limited to; Facebook, Twitter, Instagram, LinkedIn, TikTok, Twitch and YouTube), through implementing content strategies (as defined by British Esports objectives).
• Develop social media content with the aim of increasing brand awareness, customer engagement and a best-in-class social media experience. 
• Work with other stakeholders in creating user-facing resources and captivating content (blogs, articles, FAQs, posts and multimedia content/video).
• Responsible for planning and maintaining the social media calendar of British Esports and associated projects. 
• Work in conjunction with the Senior Vice President to set relevant social media metrics/KPIs.
• Analyse engagement data across all owned social media channels and provide monthly reports. 
• Knowledgeable in optimising SEO, algorithms, keyword research and analytics.
• Identify trends in customer interactions, drive actions through insights, determine efficacy and areas for social media campaign improvement using skills in data analysis and interpretation of statistics.
• Help define and maintain community management strategies, including methods for engagement, moderation policies, content building, and other outreach initiatives on behalf of British Esports and its partners.
• Participate in and help develop community-facing activations including digital-events, contests, live streams and live events to build lasting relationships and advocacy amongst our community. 
• Identify key influencers and leverage these community members to help promote British Esports.
• Inspire community conversation and self-moderation to ensure the discussions are safe and respectable places for our fans and partners to participate in. 
• Maintain day to day engagement across all social media channels, ensuring responses are prompt and in line with British Esports brand values.
• Provide solid copywriting and editing skills suitable for each platform, with an understanding of how to write a successful tweet with an effective tone of voice, to creating ad hoc social media graphics when required.
• Stay up to date with all the latest social media trends, specific platform features, emerging digital technologies, gaming and esports. 
• Establish yourself as a thought-leader within social media to other stakeholders throughout British Esports.
• Ensure all content maintains the brand standards of British Esports and associated projects (inc; Student Champs, NEPC, GEG, etc.).
• Attend specific meetings and present detailed information e.g., Advisory Board Meetings.
• Regularly attend and promote esports events in the UK where required.

Key skills and qualifications required for the role: 

• Extensive social media and community experience within the esports industry.
• Strong organisational and multi-tasking skills.
• The ability to deliver with a maximum return on investment.
• Able to meet short deadlines and work well under pressure.
• A natural collaborator, personable and approachable.
• A resilient and engaging personality able to influence across all levels.
• Able to lead by example with a hands-on approach.
• Results driven with the ability to coach and mentor others to achieve team objectives.
• Willingness to undergo enhanced DBS checks and safeguarding training.
• Actively uses social media platforms such as LinkedIn for business networking and industry updates. 

Policy and procedures:

• Adhere to all company and departmental policies and procedures.
• Comply with statutory and company health and safety policies.
• Attend weekly/ monthly departmental meetings as required.
• Ensure annual appraisals, job chats and job reviews and appraisals are completed in line with company policy.
• Attend meetings and training as required.
• Ensure regular and appropriate communication with other departments to maintain a courteous and professional relationship.
• Attend work punctually.
• Maintain the highest standards of personal presentation and organisation.
• Undertake any other reasonable tasks allocated by the management. 

This job description covers the main objectives, responsibilities, and authorities of this position at present. Where necessary, changes may be made from time to time involving like or integrated work.