In late 2019 the British Esports Association launched an initiative to celebrate females within the esports industry. From casters to professional players, marketeers to production specialists and more, there is a vast amount of talent in the esports industry to shout about.
Through this initiative, British Esports wants to help raise awareness and improve inclusivity in esports similarly to other organisations such as Women in Games/Women in Esports, Women of Esports, AnyKey, FemaleLegends and more. It hopes to work alongside them to promote diversity together.
The Association will be running numerous activities throughout the Women in Esports initiative, such as a selection of social media campaigns, interviews across the website, Twitch channel, YouTube and more. Women in Esports is led by British Esports Association schools and colleges liaison officer Alice Leaman and marketing manager Morgan Ashurst.