British Esports Association partners with Coalition of Parents in Esports to help educate and spread awareness of esports

British Esports Association partners with Coalition of Parents in Esports to help educate and spread awareness of esports

Dominic Sacco
5 min read | 16 Dec 2020

The British Esports Association, the not-for-profit organisation set up to promote and support grassroots esports, has teamed up with the Coalition of Parents in Esports (COPE).

COPE was set up this year by David Herzog, father of Fortnite professional player Crimz, and Shae Williams, mother of Duster, a content creator for North American organisation Vanish.

After educating themselves in the world of esports, they realised other gamer parents were doing the same – and decided to all work together to share knowledge and help others understand the world esports. They have formed a support organisation to advise on player contracts, tax on prize winnings, practice regimes, player wellbeing as well as educational and career opportunities past their competitive careers. 

Ultimately these passionate parents intend to erase the negative stigmas around competitive gaming and encourage the positive personal, education and career opportunities esports brings to our youth. 

Shae Williams, COPE co-founder and former IBM executive, said: “Like any sport, parental involvement is key to success. We want to encourage parents to get more involved in understanding their child’s passion and helping them get the most out of their esports experiences.”

COPE has since brought on board a network of parents of esports professionals, including Anne Fish, the mother of British Fortnite star Benjyfishy, Johnny Troset Andersen, the father of 100 Thieves’ MrSavage, Barbara Khattri, the mother of Chandler, Faze Kay and Faze Jarvis, and Chris Spikoski, father of Misfits’ Sceptic, plus many more.

British Esports will be working with COPE to produce a series of content, including streams, videos and articles, interviews with parents of esports professionals and more. It will also connect other parents seeking guidance with COPE.

The British Esports Association already has an extensive esports advice section on its website, including an esports careers advice hub and esports parents guide, and looks forward to growing this further with the new partnership.

Tom Dore, head of education at the British Esports Association, commented: “COPE has done a lot of good work in a short amount of time and we’re delighted to be partnering with them, to help spread the message of esports.

“We look forward to continuing to educate other parents and up-and-coming esports talent around the world, to help them make a successful career in esports and reap the rewards.”





About the British Esports Association 

The British Esports Association is a not-for-profit organisation established in 2016 to support and promote esports in the UK. 

As a national body, its aims are to foster future British talent, increase the awareness of esports and provide expertise and advice. It’s focused on the grassroots level of esports and is not a governing body.

The Association helps educate the masses – including parents, teachers, media and government – around what esports is and what its benefits are. Its three goals are to Promote, Improve and Inspire. 


About COPE

Coalition of Parents in Esports Inc is committed to providing resources to make the esports world more accessible to aspiring athletes, more rewarding to current pros and content creators, and more universally recognised and applauded by those yet to know the value and joy of esports.



For press enquiries or for more information please contact the British Esports Association at or COPE at 

Dominic Sacco, content director
07834 793627

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