Beyond the Screen: Jay Liang, Esports Manager, Level Infinite

Mimi Craig

5 min read | 20 Mar 2024

In the final week of our exclusive video interview series with Level Infinite, Tencent’s global games brand, we delve into esports through the lens of Jay Liang, Esports Manager, Level Infinite. With a career spanning seven years and a wealth of experience in organising tournaments and fostering regional cooperation, Jay offers invaluable insights into the multifaceted esports industry.

Watch the exclusive interview here!

From Organiser to Manager

Jay’s journey into the esports industry mirrors the growth and transformation it has undergone. Starting as a tournament organiser, he later transitioned to Level Infinite, Tencent’s global  games brand, where he now focuses on regional collaboration and content development. He highlights the opportunities within esports and the importance of adaptability in navigating within it.

The Role of Creativity

One of the key skills Jay emphasises for success in the esports industry is creativity. In an environment characterised by constant innovation and evolving trends, the ability to think outside the box is essential. Whether it’s designing engaging tournaments or creating compelling content, creativity drives progress and sets industry professionals apart.

The Importance of Dedication

When it comes to entering the esports industry, Jay underscores the significance of passion. While formal education and experience certainly have their merits, a genuine love for gaming and esports is what fuels long-term success. This passion serves as the foundation for resilience and dedication, qualities that are indispensable in a fast-paced and competitive industry.

Diverse Career Paths

For those aspiring to pursue a career in esports, Jay advises exploring the multitude of roles available. From communications to event planning, there’s a niche for every skill set and interest. By embracing diverse opportunities, individuals can find their place in the industry and contribute meaningfully to its growth.

The Rewards of Hard Work

One of the most rewarding aspects of Jay’s job is witnessing the culmination of months of hard work in the form of a successful esports tournament. The excitement of crowning a champion and the shared experience among fans encapsulate the essence of esports culture. It’s moments like these that reaffirm Jay’s passion for his work and inspire him to continue doing what he loves.

The Future of Esports

Looking ahead, Jay sees a bright future for esports, marked by further integration with traditional sports and new competitive possibilities. The convergence of online and offline events presents exciting opportunities for innovation and expansion. Whether it’s virtual racing or global championships, the potential for esports knows no bounds.

Series End

Thank you for joining us on this six week journey, where we were able to learn valuable industry lessons about the esports industry and the roles within it. To find out more about Level Infinite, please visit the official website here. We hope these interviews have been both enlightening and informative for aspiring esports enthusiasts and we look forward to seeing what the next generation can achieve.