British Esports Association announces new members of staff, as well as new roles at the Global Esports Federation

British Esports Association announces new members of staff, as well as new roles at the Global Esports Federation

Dominic Sacco
4 min read | 11 Feb 2021

New staff

The British Esports Association is delighted to announce it has appointed a new social media executive, junior content executive and head of creative.

Bryony-Hope Green (pictured left) has joined as junior content executive. Bryony has been a huge help to British Esports since the start of the 2020/21 British Esports Championships last October, producing match reports and articles for our website.

She is currently studying journalism at university and will work with the association for two and a half days each week, starting now. Bryony specialises in Overwatch and has had work published in a variety of places including the International Journal of Esports.

Bryony said: “I am really excited to be working with British Esports to further express my passion for gaming and esports! I hope to bring some more diversity into content, as well as helping out with existing projects.”

William Gleadall
(centre) has joined the association as social media executive and will start full-time from March.

He’s built up solid experience working in UK esports with teams including Bulldog and Lucendi and tournaments like the League of Legends UK Esports League (UKEL), as well as setting up his own org, Lucent.

William said: “I cannot wait to get started. The opportunity that I have been given allows me to not only say I have achieved my dream, but I’m doing it while working with such a prestigious brand, in an ever growing industry. I look forward to showing what I can do, meet new people and hopefully travel the world doing what I love.”

And Jonas Kontautas (right) has been appointed head of creative. He will work one day a week from the week commencing February 19th, and will join full-time from April 6th.

Jonas has impressive experience in video production and content. He has deep experience at the University of Roehampton, where he currently works as esports coordinator, looking after the esports scholarships (the first in the UK) and Women in Esports scholarship (the first in Europe), esports arena and other related activities there.

He is passionate about esports marketing and content creation. As a freelance photographer, Jonas has been working for over a decade with the last year focused on UKIN, UKLC and university esports scene content.

Jonas commented: “I am thrilled to join British Esports Association. I’ve been closely following the work British Esports Association does since its inception and I always wanted to join them on their amazing journey.”

We are delighted to welcome Jonas, Bryony and William to the team and can’t wait to see the work they produce at the association.


Changes at the Global Esports Federation



The British Esports Association has confirmed its roles at the Global Esports Federation (GEF) for 2021.

British Esports head of education Tom Dore has joined the GEF as a member of the the Education, Culture, Youth Commission, which British Esports advisory board members Professor Andy Miah and Mark ‘Garvey’ Candella are also members of. Tom will be the head of the Education Focus Group within the Commission.

The Commission was established in 2020 under the leadership of British Esports founder Chester King as Chair of the Commission. President of Saudi Arabian Federation for Electronic and Intellectual Sports (SAFEIS) and fellow GEF Board Member, HRH Prince Faisal Bin Bandar Bin Sultan Al Saud, will Chair the Commission in 2021.

Chester will Chair the GEF’s Technical, Standards & Properties Commission jointly with Mars Hou, who is VP of Tencent Games and General Manager of Tencent Esports.

Chester is also joining the Governance, Ethics & Membership, Global Esports Games 2021 Coordination Commission and Publishers and Developers Advisory Council.



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