Esports @ Bett 2024: British Esports Takes Center Stage at World’s Leading EdTech Show

Esports @ Bett 2024: British Esports Takes Center Stage at World’s Leading EdTech Show

Mimi Craig
5 min read | 12 Jan 2024

Leading the Way in EdTech Evolution – Join 30,000 educators and innovators and discover the future of Esports in Education at BETT, January 24 – 26th. 

Sunderland, Friday 12th, January, 2024 – British Esports, the national esports federation for the United Kingdom, is pleased to announce a return to the world’s leading EdTech event, Bett, from January 24th to 26th.

The global community for education technology, Bett UK, is the largest annual event of its kind, attracting in excess 30,000+ educators, innovators and changemakers from across the education landscape, as well as 600+ EdTech and resource solution providers. 

For the third consecutive year, British Esports is proud to host the immensely popular Esports @ Bett theatre. This dedicated esports zone will present a range of engaging talks, panels, interactive sessions, and workshops, all centred around the rapidly growing world of competitive gaming.

Tailored to benefit both educators and policymakers, the event aims to provide guidance in establishing esports facilities in education, and spotlight strategies to enhance student learning, engagement and accessibility, with a focus on meeting the needs of SEND (Special Educational Needs and Disabilities) learners. 

Additionally, the programme will emphasise how esports contributes to the development of essential transferable skills such as communication, leadership, strategic thinking and social awareness, and will further highlight the employment pathways available in STEM-related careers (science, technology, engineering, and mathematics).

Alongside insightful talks and fundamental takeaways from key speakers at British Esports including President of the Federation, Chester King, Vice President, Tom Dore, Head of Education, Kalam Neale, Head of Operations, Alice Whorely and Head of Partnerships, Gary Tibbett, Esports @ Bett will also feature compelling esports action with a Rocket League tournament, showcasing some of the best esports talent at schools and colleges from across the UK who compete in the British Esports Student Champs.

“British Esports is excited to return to Bett UK for the third consecutive year as hosts of hugely popular Esports @ Bett theatre.” said Kalam Neale, Head of Education, British Esports. “Last year saw more than 1,000 educators attend Esports @ Bett, all of whom discovered how esports is changing the game for education.” 

The team from British Esports can be found opposite the Esports @ Bett theatre for the duration of the show and look forward to welcoming you all and supporting your esports education journey.

“We’re excited to be continuing to showcase the transformative influence of esports at Bett alongside one of the world’s leading esports federations in British Esports.” said Bjorn Sirum, Head of Product at Bett. “Join us from January 24th to 26th for an immersive esports experience as we dive into the educational prowess and widespread appeal of esports.

For more information on Esports @ Bett, including ticket availability and the latest agenda, visit the official website here.  

# # ENDS # # 


Adam McGowan, Marketing Director | British Esports |

Kalam Neale | Head of Education | British Esports |

About British Esports 

Established in 2016, British Esports is the national body for esports in the UK.  As one of the world’s leading esports authorities, we are the recognised member of the Global Esports Federation for Great Britain and Northern Ireland, and founding member of the International Olympic Committee Esports and Gaming Liaison Group. From nationwide amateur grassroots competition to cutting edge esports curriculum and national representation on the global stage, we’re dedicated to increasing levels of esports awareness, improving esports standards, and inspiring future esports talent. For more information and all the latest news, visit or follow British Esports on Facebook, Twitter, Instagram, LinkedIn, Twitch, YouTube, TikTok.

About Bett

Bett is the biggest education technology exhibition in the world. Bett brings together 30,000+ educators and changemakers from across the entire education landscape and 600+ innovative EdTech and resource solution providers showcasing cutting-edge and impactful products and services. Bett 2024 will take place from January 24th to 26th 2024 at ExCeL London. Visit for more information.

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