Esports
Business &
Digital Marketing

why this course?

The BA (Hons) International Esports Business & Digital Marketing (with Foundation Year) Undergraduate Degree combines enthusiasm for esports and gaming with the contemporary academic subject of digital marketing, allowing students to learn through the lens of their passion.

Modules have been carefully selected to create an enjoyable and engaging journey as well as challenging one for students.

This blend will provide a strong foundation in all that is digital marketing within the context of esports and ensure via College of Esports unique TRI Curriculum, students will be able to apply their knowledge through work experience within the industry from an early stage.

Modules such as SEO & Digital Marketing and Social Media Management are in demand and can be put into practice in year one.

Importantly, the ability to vocationally apply knowledge into the esports industry from the first year will help to create a strong personal portfolio of evidence and track record of students work and achievements to support their employability.

Students will work together with College of Esports on their exit strategy from the early stages in their degree programme.

As students progress into their  second year, new academic areas such as Marketing Analytics & Intelligence in Esports dovetail perfectly with the traditional subjects such as Content Creation and Esports Brand Management. They complement with Esports & Social Enterprises, Esports Business & Events, plus learnings from year one to be able to further stretch students options and opportunities to work and engage within the esports sector.

As the journey matures into the final year, Managing Esports Online Communities and Digital Psychology in Esports ensure that students understand how to apply all of their knowledge to date.

College of Esports have added an new ground breaking academic discipline of Digital & Online Monetisation developed on site.

WHAT COULD THIS QUALIFICATION LEAD TO?

The BA (Hons) International Esports Business & Digital Marketing (with Foundation Year) Undergraduate Degree can lead to various career paths within the esports industry and beyond, such as:

• Digital Marketing Manager
• Social Media Manager
• SEO Specialist
• Content Creator/Manager
• Event Manager
• Marketing Analyst
• Digital Marketing Consultant
• Business Development Professional
• Community Manager
• Entrepreneur in Digital Marketing or Esports
• Research Analyst in Esports
• Teaching/Educational roles in Esports

On successful completion of this course, graduates will be equipped for diverse roles in these areas.

DEVELOP TRANSFERABLE SKILLS & KNOWLEDGE

The BA (Hons) International Esports Business & Digital Marketing (with Foundation Year) Undergraduate Degree equips students with transferable knowledge and skills for higher education, including:

• Research and analytical skills
• Effective communication
• Critical thinking
• Data analysis abilities
• Cultural competency
• Ethical and legal awareness
• Self-reflection for academic development

These skills can be applied to various academic disciplines and help students excel in higher education pursuits.