Esports
Business &
Digital Mktg.

WHY THIS COURSE?

The BA (Hons) International Esports Business & Digital Marketing (with Foundation Year) Undergraduate Degree combines enthusiasm for esports and gaming with contemporary academic subject of media allowing students to learn through the lens of their passion.

Modules have been carefully selected to create an enjoyable and engaging journey as a student.

This blend will provide a strong foundation in all that is media within the context of esports and ensure that, via College of Esports unique TRI Curriculum approach, students will be able to apply their knowledge with work experience from an early stage.

Modules of Social Media Management and SEO & Digital Marketing are in demand and can be put into practice in year one with external partners. The new module of Understanding International Esports Digital Marketing allows students to evidence and quantify the outcomes of their skills and capabilities on the global market.

Supported by Entrepreneurship in Esports, students will be encouraged to work on their own business ideas with support from staff at College of Esports.

Importantly, the ability to apply knowledge into the esports industry from the first year will help to create a strong personal portfolio of evidence and track record of a students work and achievements to support their employability.

Students will work on their exit strategy from the early stages in their degree programme.

As students progress into their second year, new academic areas such as Marketing Analytics & Intelligence in Esports dovetail perfectly with the traditional subjects such as Content Creation and Esports Brand Management. They complement with Esports & Social Enterprises, Esports Business & Events, plus a students learnings from year one to be able to further stretch a students options and opportunities to work and engage within the esports sector.

As the journey matures into the final year, Managing Esports Online Communities and Digital Psychology in Esports ensure that a students understand how to apply all of their knowledge to date.

College of Esports have recently added an new ground breaking academic discipline of Digital & Online Monetisation developed on site.

WHAT COULD THIS QUALIFICATION LEAD TO?

The BA (Hons) International Esports Business & Digital Marketing (with Foundation Year) Undergraduate Degree can lead to various roles in the esports industry and beyond, such as:

• Esports Event Management
• Global Business in Esports
• Digital Marketing
• Event Monetisation
• Sustainability in Events
• Business and Finance
• Leadership and Management
• Ethical and Legal Compliance
• Critical Problem Solving
• Cultural Awareness

In summary, this qualification provides a versatile skill set suitable for various roles within the esports industry, with a focus on events management, digital marketing, international business, sustainability, ethics and leadership.

DEVELOP TRANSFERABLE SKILLS & KNOWLEDGE

The BA (Hons) International Esports Business & Digital Marketing (with Foundation Year) Undergraduate Degree offers transferable skills for higher education, including:

• Critical thinking
• Research methods
• Communication
• Ethics
• Adaptability
• Global awareness

It also provides practical skills like event management, digital marketing, financial acumen and cultural competence, which can benefit academic and extracurricular activities.