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BA (Hons) International Esports Business & Digital Marketing
Undergraduate course aimed at students looking to access a professional career in Digital Marketing in the esports industry.
3 Year Undergraduate Degree Course.
Welcome to the BA (Hons) International Esports Business & Digital Marketing (with Foundation Year) Undergraduate Degree from College of Esports, British Esports exclusive university level partner in higher education.
The BA (Hons) International Esports Business & Digital Marketing (with Foundation Year) Undergraduate Degree examines esports through the lens of professional gaming, digital marketing and international business, through College of Esports unique TRI Curriculum approach.
This course examines esports from several perspectives namely professional gaming, digital marketing and international business.
The BA (Hons) International Esports Business & Digital Marketing (with Foundation Year) Undergraduate Degree combines enthusiasm for esports and gaming with the contemporary academic subject of digital marketing, allowing students to learn through the lens of their passion.
Modules have been carefully selected to create an enjoyable and engaging journey as well as challenging one for students.
This blend will provide a strong foundation in all that is digital marketing within the context of esports and ensure via College of Esports unique TRI Curriculum, students will be able to apply their knowledge through work experience within the industry from an early stage.
Modules such as SEO & Digital Marketing and Social Media Management are in demand and can be put into practice in year one.
Importantly, the ability to vocationally apply knowledge into the esports industry from the first year will help to create a strong personal portfolio of evidence and track record of students work and achievements to support their employability.
Students will work together with College of Esports on their exit strategy from the early stages in their degree programme.
As students progress into their second year, new academic areas such as Marketing Analytics & Intelligence in Esports dovetail perfectly with the traditional subjects such as Content Creation and Esports Brand Management. They complement with Esports & Social Enterprises, Esports Business & Events, plus learnings from year one to be able to further stretch students options and opportunities to work and engage within the esports sector.
As the journey matures into the final year, Managing Esports Online Communities and Digital Psychology in Esports ensure that students understand how to apply all of their knowledge to date.
College of Esports have added an new ground breaking academic discipline of Digital & Online Monetisation developed on site.
The BA (Hons) International Esports Business & Digital Marketing (with Foundation Year) Undergraduate Degree is structured to help students develop so that they can demonstrate these outcomes by the end of their studies. Students won’t be expected to be able to do this from the beginning.
Upon successful completion of the BA (Hons) International Esports Business & Digital Marketing (with Foundation Year) Undergraduate Degree, students will be able to:
The BA (Hons) International Esports Business & Digital Marketing (with Foundation Year) Undergraduate Degree can lead to various career paths within the esports industry and beyond, such as:
On successful completion of this course, graduates will be equipped for diverse roles in these areas.
The BA (Hons) International Esports Business & Digital Marketing (with Foundation Year) Undergraduate Degree enhances employability through:
These skills enhance employability in esports, digital marketing and related industries.
The BA (Hons) International Esports Business & Digital Marketing (with Foundation Year) Undergraduate Degree equips students with transferable knowledge and skills for higher education, including:
These skills can be applied to various academic disciplines and help students excel in higher education pursuits.
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